Ex Freshies is a nu skool café, a place
to drop in and fuel up on fresh food with full-on flavours any time of day,
we currently have four Freshies open in the Middle east and have a number of
new ones planned across Europe over the 18 months
It’s a speedy-service café for people who want a healthier alternative to
pre-packed junk food and bland corporate multinational food chains, brought
to you by the guys at Extreme the founders of the Extreme Sports Channel (
http://www.extrememediagroup.com/aboutus.htm) EX Freshies is a unique brand
experience inspired by youth culture and extreme sports. It’s a complete
contrast to all other fast food and coffee house joints out there today. The
innovative concept mixes it up with the EX Freshies signature – ‘Full-on
Flavours with Far-Out Moves’, and aims to attract everyone who aspires to an
active and healthy lifestyle.
All the food is healthy, from freshly pressed juices and smoothies to
salads, wraps, gourmet grills, open sandwiches (on healthy bread),
tramazzinis (filled pitas) and crepes. It's all about being nutritious and
delicious with everything prepared to ensure freshness, crispness and MAX
nutritional value. Food is all made to order – deli style. The full range of
our award winning Extreme Drinks are also available, including the new great
tasting Aqua vitamins range, all with no artificial anything!
Our vision is to build Freshies up on a franchise basis, (click here to read
more about this ) to become the leading global café restaurant for people
who are looking for that something a bit different, are into the sports and
love the lifestyle. Ex Freshies meets customer’s aspirations by providing a
healthier alternative to quick-service cafes in an environment that and been
inspired by the sports we love all delivered with great informal service.
What Makes Freshies Different
Experience is everything – the interior is designed as a new place to relax,
offering a laid back attitude throughout. Kick back in one of our wave style
banquet seating booths or chill on a white cracked-leather ‘tick-tack’
bench. The aspirational imagery used throughout will get the adrenaline
pumping and you can even ask ‘DJ Crepe’ to flip you up a fresh crepe while
you catch the latest action on the Extreme Sports Channel.
We include in our range, only products that scream healthy, provided by
local suppliers.
We are completely unique – the Ex Freshies quality customer service and
innovative environment, not to mention ever-changing menu, makes every café
an original, trendy hotspot wherever it is in the world.
The café element improves foot flow in the shop and it adds to the concept
of taste the brand before you buy, which has inspired us since the start.
About Extreme
Extreme began by working with TV producers to sell life style and extreme
sports TV shows to broadcasters all over the world. Then in 1998 Al had the
idea to create and launch a TV channel dedicated to the actions sports which
many of us are passionate about. This idea then led us to found and launch
the Extreme Sports Channel (http://www.extreme.com), across Europe in May
1999. It is now broadcasting into millions of homes around the world, across
60 countries and in 12 languages (In the UK you can check it out on Sky
channel 419). It's the credibility and the constant 24/7 exposure that the
Extreme brand receives via the TV channel, which has enabled us to move into
a number of relevant areas where we offer products and services that deliver
something new, different and innovative. We have a dual strategy of building
companies in certain areas and forming licensing partnerships in others.
Today Extreme branded businesses cover: drinks, retail, clothing, mobile,
pre-pay cards, travel, electronics, hotels and theme parks. Currently, the
Extreme Group employs more than 250 people and is represented in 70
countries around the world. For more info on the story so far click here.
At Extreme we do things differently. Unconstrained by convention we offer
people something fresh and innovative and have the self-belief to make our
ideas happen. We are a collection of fast moving, youth driven companies
that have clear identities and spirit. Run by great people who are
passionate, original, independent and equity-driven, our people are
empowered to manage their businesses, listen to feedback and react quickly
to ensure continuous improvement. Extreme is constantly evolving into new
areas and carving fresh lines in mediums where we think we will make a
difference.
Al Gosling (34) is CEO of the Extreme Group and founder of the Extreme
Sports Channel. It is through his vision, drive and guidance that the
Extreme Brand has grown to be the massive success it is today. Al is
completely passionate about the Extreme Group, Extreme sports and helping
promote entrepreneurship to the next generation. When not in the office you
will find him windsurfing, kite surfing, flying, powder skiing, ice climbing
or sailing somewhere in the world.
